Privacy & Cookie Policy
About us
Wilson Hotels Limited (trading as Byfords) is a company registered in England and Wales (“we” or “us” in this policy).
Overview
At Byfords we take your privacy and data security seriously. The following describes how we collect and process your personal data.
The data this website collects
We try to store only enough personal information to serve you correctly and to monitor the performance and health of our website.
This includes:
- Your Email address if you sign up to our newsletter
- Any personalised requests related to your visit with us
- Any correspondence or communication with us.
- Norfolk Passport number (if applicable)
- Automated technologies or interactions. As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this data by using cookies, server logs, website user tracking, session replay and other similar technologies.
Cookies
Our website uses cookies to collect information. Cookies are small data files stored on your device in order to ‘remember’ you. We use cookies primarily to hold a reference to your ‘shopping basket’ as you move around the site, but also to enable you to log in to your account. Our website relies on the use of cookies in order to facilitate a purchase.
Some of our third party partners may also use cookies for the delivery of their service, specific information on which is as follows:
OpenTable
We use a third party service, OpenTable, to facilitate restaurant reservations. You can view OpenTable's privacy policy here: https://www.opentable.com/lega...
Google Analytics
We use a third party service, Google Analytics, to log information and details of visitor behaviour. We do this to try and improve the website for our visitors and monitor the performance of our site. You can view Google Analytics’ privacy policy here: https://www.google.com/analytics/terms/gb.html.
Google Analytics may also use cookies for the delivery of its service, details of which are available here: https://developers.google.com/...
You can revoke your consent for collection of this data by clicking here. If you clear your cookies you may need to re-enable this opt-out.
For further privacy protection, we also enable IP anonymisation. For more information about this visit the following link: https://support.google.com/analytics/answer/2763052?hl=en.
Google Adwords / Doubleclick
We use a third party service, Google Adwords, to log information and details of the performance of our Google search and shopping advertisements.
You can view Google Adwords’ privacy policy here: https://policies.google.com/technologies/ads?hl=en-GB.
Bing / Microsoft
We use a third party service, Bing, to log information and details of the performance of our Microsoft / Bing search and shopping advertisements.
You can view Bings privacy policy here: https://about.ads.microsoft.com/en-gb/policies/legal-privacy-and-security.
Facebook Pixel
We use a third party service, Facebook Pixel, to help us measure the effectiveness of our Facebook advertising. Facebook’s privacy policy is available here: https://www.facebook.com/about/privacy/.
If you wish to revoke your consent for this tracking you can visit the following link: https://www.facebook.com/ads/settings.
Access to your personal information
You are entitled to view, amend or delete the personal information that we hold. Please contact us here in order to make a request.
This policy was last updated 23/11/2023